There are several approaches to growing or scaling a small business. Some would recommend growth hacking strategies for aggressively marketing your products or services. In contrast, others would say that the only way to cross $10 mil in revenue would be through inorganic growth.
If you asked any business owners or executives, 90% of them, including ME, suffer from dream-reality confusion—some claiming their growth ambitions to be as high as 3x in the next three years. Yet, the stark reality is that 90% of the SMB businesses rarely grow and join the list of fastest-growing companies--or would ever become fortune-500 companies. Marketing calls it crossing the chasm, while others blame it on the “people,” “mindset,” or “culture” issue. In the ERP or business system world, they call it people, process, and technology.
This group takes a holistic and unique approach to crossing the chasm with business systems or technology. This group is relevant for business owners, consultants, researchers, and executives (CFO, CEO, CIO, and COO) who have gone (or who aim to go through) through a process of scaling a business with the help of technology. But, most importantly, leaders like you who have their feet on the ground and working tirelessly to manage their P&L.